"Really protected" campaign

From January 30 to February 22, 2014 Reale Mutua reappeared on television with the campaign “Protected, not just Insured”.

The flight involved launching of the "Deity" figure in the 30" format dedicated to the delicate issue of health and safety at work.
Reale Mutua continues to pursue its goal of disseminating positive values and behaviour for social wellbeing.

A 10" institutional format was also scheduled and broadcast on all the major digital and satellite television channels.