Radio Campaign "fantastic worlds"

The campaign, declined in four different themes, was aired on Radio Rai Rai and the main national radio stations from 15 to 28 February and from March 22 to April 4, 2009.

The commercial refers to the atmosphere of famous movies from the fantasy, science fiction and adventure genres, evoked through the language, voices and music typical of movie trailers. Situations and characters of "fantastic worlds" are thus recreated which find however, in the Reale agent, a point of reference they can rely on, someone who lives in the local community and who represents all the attention and care that Reale Mutua shows its shareholders.