A Reale agent is always by your side

After the dream-like atmosphere of the "Circus" TV commercial, Reale Mutua returned in print with a new campaign, launched at the end of October 2006 in over 30 regional newspapers, among the most authoritative and widely read, chosen to make the Italian public feel its presence even more.

The star of the commercial is the Reale agent, caught in a moment of calm and friendly dialogue showing him as a professional who is part of the social fabric, living the same reality as policy-holders and aware of their needs and characteristics: a point of reference to confidently ask for advice on how to protect the family, assets, work, savings for the future.

It's no coincidence that the setting portrays a town in the Italian province, the place where every day Reale agents do their business.

In this campaign Reale Mutua confirmed that it is "part of your world": a company close to its policyholders, with deep ties in the local community, active in the social context also and above all through its Agents.

The advertisement was produced by the SaffirioTortelliVigoriti advertising agency, while the photo is by Silvia Tenenti.