"Really protected" campaign

June 8, 2012 was the day of the great return to advertising of Reale Mutua which launched a new multi-theme campaign on all the major national channels.

The campaign comes to life in the world of fanta-archaeology and chronicles the adventures of an explorer, Sir Timothy, who metaphorically experiences the perils of everyday life, not always with adequate protection.

Alongside is the figure of the guide, whose role is to anticipate/imagine the imminent danger, and above all the "Reale" agent, who gives viewers the campaign's key message-we at Reale Mutua can insure you best, but to protect yourself you'll need to give us a hand” - e inviting them to visit www.realmenteprotetti.it, the safety portal.

The commercials, shot in Thailand, were made in collaboration with the production company The Family and with the creative contribution of the Saffirio Tortelli Vigoriti agency, Reale Mutua's advertising partner already in the previous Circus campaign. The Director is Finland's Vesa Manninen, internationally famous in the advertising world.

Reale Mutua's new commercial enacts dangerous situations which could occur on the road, at home or in everyday life. The aim is to make everyone aware that they must always observe the safety regulations provided for by law, since even the best insurance cannot protect you from foolhardy behaviour.

The "Really protected" campaign continues on the dedicated website www.realmenteprotetti.it, which provides advice, guides and video tutorials showing you how to protect yourself in different situations of everyday life.

Discover the new additions every day, follow us on Realmenteprotetti.it!