Reale Mutua. Part of your world-2006

After several years off the screen, Reale Mutua has broadcast a new, original commercial on national television networks and in cinemas

The setting is a circus, with a dream-like, elegant atmosphere, where to address any unexpected event, there is always a Reale Agent ready to act as a safe and reliable point of reference.

His role is highlighted by the slogan “However big or small", Yours is a fantastic world. Protect it with a "Reale Agent", while the final pay-off reads “Reale Mutua Assicurazioni. Part of your world”.

The campaign was created by the Turin-based agency SaffirioTortelliVigoriti, with the production company The Family. The Director is the American, Carl Erik Rinsch, who availed amongst others of the collaboration of Kym Barret, Academy Award winner for costume design for the film "The Matrix".

The commercial won the l'Adci Award 2006 for creativity and entered the shortlist of the top 11 Italian commercials at the 53rd Edition of the International Advertising Festival in Cannes, it received the 2006 Success & Advertising award, organized by the weekly magazine Pubblico and won the bronze medal as a finalist in the 20th Edition of the Epic Awards, awarded by specialized magazines of 23 European countries.