Reale Mutua wishes Italy a happy first 150 years


To celebrate this important anniversary of the unification of Italy together with the Italian Reale Mutua set up and participated in a series of events and communication initiatives. Among these, an advertisement published in the four most important newspapers to celebrate the National Holiday of March 17, 2011.

All the advertising in 2011 bore the new logo created for the occasion, which together with the Italian flag included the motto “part of your world since 1828” to remember and celebrate a history begun well before the unification of Italy and which today, as yesterday, is projected towards the future.